Project Background

Before contacting us, the brand sold products through Instagram and manually via messengers. This led to lost orders, an unstructured catalog, and a significant workload for managers.

To solve these problems, the client needed a platform that:

  • provides simple and fast purchasing for customers;
  • allows full management of the catalog, brands, and collections;
  • optimizes managers’ workflow;
  • serves as a foundation for scaling the brand.

Work Stages

We developed a fully functional online store with a modern design, SEO structure, and a custom admin panel. The project was implemented in several stages:

  • Stage 1

    Analysis and Store Logic Development

    We researched the structure of products, categories, and product variations, as well as the checkout process. We identified key user and manager scenarios to create a logical and simple interface.

  • Stage 2

    Design and Layout

    We created a stylish, lightweight, and minimalistic interface tailored to a beauty-focused audience. We implemented a responsive design, convenient catalog structure, collection pages, brand and product pages, as well as separate pages for professionals and regular shoppers.

  • Stage 3

    Core Functionality Development

    We implemented a product catalog with brands, collections, and tags, as well as filters and search. Detailed product pages with specifications, a cart, and the checkout process were developed, along with a media gallery and content pages. Performance and SEO optimization were also carried out.

  • Stage 4

    Admin Panel Development

    The admin panel includes management of products, brands, and categories; handling collections and tags; image uploads; a user module; and the ability to edit static pages.

  • Stage 5

    Launch and Support

    After deployment to production, we performed technical setup, optimized performance, and prepared detailed instructions for managing the store.

Main Project Objectives

  • Build a Structured Catalog

    1

    So users can quickly find the products they need, and managers can easily update inventory.

  • Create a Convenient Purchasing System

    2

    An intuitive cart, easy checkout process, and clear navigation.

  • Provide Content Management Tools

    3

    A flexible admin panel for working with products, brands, collections, pages, and images.

  • Ensure Responsiveness and Performance

    4

    Images, page structure, and frontend performance were optimized.

  • Create a Foundation for Future Scaling

    5

    The system allows expanding the catalog, adding new sections, and integrating payments and additional functionality

Store Functionality

The platform consists of several key modules.

  • User-Facing Section
  • Content Management
  • Admin Panel
  • SEO Modules
  • The user-facing section includes a product catalog with the ability to browse brands, collections, and specifications. Users can view individual product pages, explore media content, add items to the cart, and quickly complete an order. The interface is designed to make shopping as easy as possible, allowing customers to find the desired product and complete the purchase without unnecessary steps.

  • The content management system allows creating and editing products, working with brands and collections, adding product tags, and managing static pages and media files. All content elements are managed through a user-friendly interface, significantly simplifying the work of store managers.

  • The admin panel provides a full set of tools for managing products and categories, updating stock levels, editing images, and configuring pages. It ensures convenient access to all key operations required to maintain the catalog and process orders.

  • SEO modules are responsible for an optimized page structure, metadata configuration, performance optimization, and clean URL generation. The store is prepared for promotion and meets the technical requirements of search engines.

Banner Background

Results

After launch, the store gained a structured catalog with a convenient content update system, a modern interface that positively impacted user experience, and an optimized checkout process. The workload on managers was significantly reduced, and the platform itself became a reliable foundation for further SEO promotion and scaling of the store.

  • 80%

    Listings are published automatically without moderator involvement.

  • 85%

    Managers spend less time processing orders.

  • 80%

    Increase in cart conversion rate.

  • 90 %

    Website Performance Optimization

  • 90 %

    Improved product visibility in search results.

Technologies Used

To implement the project, we used a modern technology stack focused on stability and scalability.

  • Backend

    PHP 8.3, Symfony 6.4 (LTS) framework

  • Database

    MySQL 8

  • Server Infrastructure

    Linux Ubuntu 22.04

  • Web Server

    Nginx

  • Integration

    Telegram Bot API

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