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  • Hosting
  • about us

How We Migrated Production Infrastructure to New Servers and Accelerated the Project by 5 Times

In this article, we share a case study of migrating a large e-commerce project to Hetzner servers. We discuss post-migration pitfalls, security setups, and how implementing a local Redis instance allowed us to speed up the website by 5 times.

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  • E-commerce

Optimizing E-commerce for Core Web Vitals: How Product Page Loading Speed Saves Conversion

In this article, we examine the impact of Core Web Vitals metrics on e-commerce conversion rates. We discuss Skylex's optimization of media, scripts, and servers, and why custom development helps outperform competitors in Google search rankings.

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  • E-commerce

Customer Personal Account in Online Stores: Features That Drive Repeat Purchases

In this article, we analyze the role of a customer's personal account as a service hub for B2C and B2B segments. We discuss custom features from Skylex, synchronization with CRM/ERP systems, and how automating routine processes increases LTV and retains clients.

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  • E-commerce

Flexible Filters and Instant Search: Simplifying Product Selection in Large Online Stores

When your store has a thousand products, it’s good. When it has a hundred thousand, it becomes a challenge. A customer arrives with a specific intent and wants to find the right item in three seconds. If the search returns "no results found" because of a single typo, or if filters take half a minute to load, the buyer simply closes the tab and heads to a competitor. 

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  • Chat-bots

AI in Messengers: How AI Bots Differ from Standard Linear Scenarios

We’ve all been there: you enter a bot to solve an issue, only to be forced into clicking endless buttons. One step left or right, and the bot says, "I don't understand you." Linear scenarios work fine for simple tasks like checking an order status, but they are completely helpless when a customer needs an explanation or advice. 

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  • Chat-bots

Audience Segmentation Chatbot: Qualifying Leads Before the Sales Call

The biggest problem for any sales department is handling "cold" or irrelevant leads. A manager spends 15-20 minutes on basic questions like "What is your budget?", "What are your deadlines?", or "What exactly are you looking for?". Often, it turns out the client is just "window shopping" or needs a different service entirely.

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  • Chat-bots

Gamification and Giveaways in Messengers: How to Attract Thousands of Leads Using a Chatbot

Today's customers have become overly selective. A direct "buy from us" proposal is often ignored because the surrounding information noise is overwhelming. At Skylex, we’ve noticed that the highest conversion rates now come from emotions, not just discounts. 

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  • CRM

Routine Tasks Automation: How Much Time Can You Save?

In modern business, the most expensive resource is not money, but the time of qualified specialists. However, statistics show that the average employee spends up to 40% of their workday on repetitive, mechanical operations.

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  • Information websites

Why Website Speed Directly Impacts Your Sales

In today's digital economy, patience is a scarce resource. A user is no more willing to wait for a page to load than they are to stand in a long queue at a physical store.

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