CRM for a fitness club

Have you thought on installing CRM for a fitness club? The complex fits perfectly into the business model of this market segment. Moreover, the system integration opens up wide opportunities for the owner to develop the fitness business, and in this article we will tell you about these advantages.

CRM for a fitness studio is designed and set to work with the specifics of this business. Since gyms differ in their management models, developers have divided the software into several main categories.

Fitness CRMs in this category are “all-in-one” software. They differ by wide functionality, divided into user and administrative parts. The leadership has a complete analytical report of all areas of activity.

Of course, no CRM for a fitness club is complete without a client interaction module. The software processes each request in automatic mode, records information in client cards. This many times over speeds up the requests receipt from visitors and improves the company’s service, since there are no more queues.

These CRM systems have a special feature – they support the synchronization of several client parts at once. This allows to use them in gyms network that are combined into a single structure. It is quite convenient, as now the leadership has a picture of business processes for all branches, regardless of their location.

CRM functions as a planner and communicator with the client audience. Thus, the trainer no longer needs to keep records or keep information in his head. All data will be recorded in CRM.

By integrating CRM for a fitness club into the company’s work processes, the owner immediately solves a number of problems. All thanks to the functional features of the program:

• work with the budget, client payments;
• automatic calculation of fitness subscriptions (for one class, for a specific period)
• cards accounting for sports clubs’ network, registration of new ones;
• personal planner for fitness trainers: number of classes, hours, workload, and other parameters;
• work with the company’s clients: notifications, requests, classes reminders, notifications on schedule changes.

Along with the described functions, CRM analyzes the processes inside a fitness club. The administration will always be aware of critical indicators and will be able to make adjustments quickly.

Selection of popular systems for gyms:

• Hubspot CRM. It is one of the top CRMs for small businesses and medium-sized companies. The price is – from 45 USD per month (basic plan). If you need a reliable fitness center optimizer – pay attention to Hubspot.
• PushPress CRM. A powerful choice for sports clubs’ network and fitness centers. It has a user-friendly interface and a clear structure. The CRM price for a fitness center of Professional version is – 159 USD (per month).
• Mindbody. Cloud-based CRM for gyms with a scheduler, subscription accounting, and a client module. There are four tariff plans, the maximum is – 699 USD per month.
• EZFacility. A convenient CRM system for a fitness club with a schedule, payment processing, subscriptions, and other useful functionality. EZFacility is often used by private trainers. Price is – 150 USD, free Demo version.
• Gym Master CRM. A powerful business processes optimizer. Among the features is – integration with Zoom services for online classes. The price is – from 89 USD.

When choosing an out of box CRM for fitness, the price will include functionality that you will not necessarily use in your company.

A radically different approach is to design your own software for a specific fitness business. The price of developing CRM systems may seem a bit higher than the out of box versions of the program, but the owner gets a number of undeniable advantages:

• there are no license renewals, cloud service rentals, and other payments;
• you get the functionality that will be useful in your fitness business;
• ability to scale and integrate new tools if necessary;
• priority service;
• free 24/7 support of the CRM system from the developer.

Got interested in a personal solution? Contact SKYLEX! Our experts will advise the client on the development and implementation of CRM at the enterprise, trading platforms and of course – fitness clubs.