Flexible Filters and Instant Search: Simplifying Product Selection in Large Online Stores
When your store has a thousand products, it’s good. When it has a hundred thousand, it becomes a challenge. A customer arrives with a specific intent and wants to find the right item in three seconds. If the search returns "no results found" because of a single typo, or if filters take half a minute to load, the buyer simply closes the tab and heads to a competitor.