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  • E-commerce

Optimizing E-commerce for Core Web Vitals: How Product Page Loading Speed Saves Conversion

In this article, we examine the impact of Core Web Vitals metrics on e-commerce conversion rates. We discuss Skylex's optimization of media, scripts, and servers, and why custom development helps outperform competitors in Google search rankings.

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  • E-commerce

Customer Personal Account in Online Stores: Features That Drive Repeat Purchases

In this article, we analyze the role of a customer's personal account as a service hub for B2C and B2B segments. We discuss custom features from Skylex, synchronization with CRM/ERP systems, and how automating routine processes increases LTV and retains clients.

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  • E-commerce

Flexible Filters and Instant Search: Simplifying Product Selection in Large Online Stores

When your store has a thousand products, it’s good. When it has a hundred thousand, it becomes a challenge. A customer arrives with a specific intent and wants to find the right item in three seconds. If the search returns "no results found" because of a single typo, or if filters take half a minute to load, the buyer simply closes the tab and heads to a competitor. 

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  • E-commerce

90-Day SEO Plan: A Step-by - Step Strategy to Reach the Top

Many business owners view SEO as a "black box": money is invested, but what exactly happens inside and when to expect results remains unclear. Due to a lack of a clear plan, over 50% of companies stop working as early as the second month, never having waited for the effect to kick in. In this article, we will break down what systematic website optimization looks like during the first quarter and why a 90-day SEO plan is the foundation of your success on Google.

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  • Information websites
  • E-commerce
  • CMS

Why a Custom Website Can Be More Profitable Than a Template

At first glance, the choice is obvious: a template-based website can be launched in a few days at a minimal cost. However, for companies planning to scale, this initial saving often becomes a trap. In this article, we will explore why custom development proves to be far more profitable and reliable in the long run than ready-made solutions.

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  • Information websites
  • E-commerce

UX - How It Impacts Business Revenue

There is a myth that UX is solely the responsibility of designers and only concerns the appearance of buttons. In reality, UX (User Experience) is pure economics. According to Forrester Research, every dollar invested in user interface convenience brings up to $100 in return. In this article, we will examine exactly how the user experience converts into real money in your account.

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  • Information websites
  • E-commerce

What Mistakes Businesses Make When Creating a Website

Creating a website is a process where every detail can either bring a profit or cause failure. Often, businesses spend months and large budgets only to end up with a resource that generates no leads. Why does this happen? We have analyzed the experience of hundreds of projects and gathered the top mistakes that kill the effectiveness of your digital office.

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  • Information websites
  • E-commerce

How to Create a Website That Actually Sells - 12 Elements of Trust

Ви можете витратити тисячі доларів на рекламу, але якщо ваш сайт не викликає довіри, клієнт піде до конкурента за лічені секунди. В інтернеті довіра - це єдина валюта, яку неможливо купити, але можна збудувати за допомогою правильних елементів.

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  • Information websites
  • E-commerce

Website Design: What Matters and What Doesn't

Every business owner wants their website to look "expensive" and modern. However, the pursuit of visual trends often leads to poor sales. In this article, we will find the line between useful creativity and decorations that only hinder profitability.

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