CRM for dentistry

In today’s competitive environment, dental clinics need to develop strategies that provide personalized and efficient service to patients. A customer relationship management (CRM) system – is one method that is an important tool for improving client communication management, optimizing workflows and increasing profitability.

The modern medical field is not limited to treatment. First of all, it is the right approach to patients, which is manifested in personalized, convenient services. As practice shows, the main criteria for choosing a clinic for a client is the quality of services and the format in which these services are provided by the medical center.

And if the level of treatment depends only on the doctors, then CRM for dentistry will help with the second point. Its advantages are:

1. Improving dental services. CRM centralizes all patient information, allowing the clinic team to quickly access treatment history, specific needs, and special indications. This ensures more personalized and effective treatment. You must admit that when a doctor knows what you need in advance, his/her work inspires confidence.
2. Optimization of workflows. Automation of administrative tasks, such as scheduling, appointment reminders, saves time for the medical center. Instead of bureaucratic procedures and searching for notes, the dental team will be able to focus on patient care. This increases the efficiency of the clinic.
3. Increase patient loyalty. CRM allows to create personalized marketing campaigns, send reminders about appointments, promotions, focusing on the profile of each client. Such constant communication strengthens relationships with patients – they will want to come back to you again.
4. Analytics. CRM systems offer detailed reports on the work of the clinic allowing to analyze important data such as workload, number of canceled appointments, patient satisfaction, and others. This information is important for making strategic decisions and will help to find potential weaknesses in the business.

There are two disadvantages of CRM for dentistry: the price and the complexity of the work. The cost of a ready-made system (or the price of CRM implementation) may be too high for companies that have just entered the market. In addition, it should be known that only a team of trained specialists can ensure the correct operation of the software, and this is an additional source of costs.

Private dentists are no different from full-fledged clinics. They also have work processes that need to be controlled and attract an audience to their business. Moreover, a CRM system for dentistry at the initial stage of its development will help to gather a regular audience of clients who will become the basis for further brand development.

So, to understand the need for CRM in your business, answer a few questions:

• you have an established audience of at least a dozen regular patients;
• you need to know in advance what potential problems your clients will have;
• you use individual offers (free consultations, etc.);
• you need a dental work planner;
• you use other digital services in your work (accounting, etc.).

If most of the answers are positive, you should consider integrating this software into your clinic. CRM will not only help you optimize your workflows, but also allow you to save on the services of a separate staff of specialists (marketers, managers, etc.). For young dentists, this is a significant increase in the budget.

How to choose a CRM for a small business or a medium-sized clinic - here is a list of the most popular systems today:

• Zubok: a widespread CRM in Ukraine, a great choice for private clinics with good functionality;
• Athena Health: a cloud-based set of CRM services and mobile client applications combined into a common platform, with a free trial version;
• Open Dental: a powerful CRM for large medical centers and networks, offering a full set of necessary tools – from planning to billing;
• Denticon: comprehensive software for dental center chains;
• ClearDent CRM: a flexible environment for full support of medical services.

Each CRM system for dentistry is designed for specific tasks. Get acquainted with the offers of developers and assess the needs of your business before choosing software.

If you need a truly unique software solution in Ukraine, a personal CRM for a dental clinic is an ideal option. This software is designed for a specific dentistry and takes into account all the features of its work processes.

Advantages of a personal CRM:

• perfect compatibility with your dentistry;
• only the functionality that a client needs;
• no regular payments for licenses and cloud services
• constant support from the developer;
• full support at the stage of software integration into business processes.

If you are interested in an offer, please contact SKYLEX. Our experts will tell you about the features of personal systems, how to implement a CRM system in your business and will also calculate the cost of the project.