CRM for a beauty salon

If a beauty salon needs a CRM? Of course it does. However, before implementing the system into own business, read our material. Here we will tell about the peculiarities of using CRM in the beauty industry and provide the software examples.

The beauty business requires careful quality control. Without it, it is impossible to keep customers on your brand. The integration of a CRM system for a beauty salon will help owners realize this task. This is a powerful tool that has everything for a salon optimization. The system will make it possible to attract a larger audience to the offers, as well as improve the interaction between the client and the company.

Traditional methods of working with clients in this market segment are radically different. The owner needs to understand: if you want to attract a larger client audience to your salon, so provide them with better service. In this case, a convenient CRM for small business is suitable. Notes in a notebook or in an Excel spreadsheet – is frankly ineffective variants.

To understand whether your business needs CRM, it is enough to answer the following questions:

• is it possible to say exactly how many people visit the salon during a particular time;
• is it possible to determine what time a client visits the master;
• whether the manager can immediately tell on a free window at a given hour.

If there are no answers or they raise even more questions, then CRM – is your choice. The system is designed to automate routine processes and avoid the human factor. CRM for a beauty salon allows to keep detailed client statistics, take into account their interests, and prepare personalized offers. In the beauty industry, it is important to motivate clients. CRM successfully copes with such tasks. 

The best CRM for a beauty salon should take into account all the features of a particular business. Here are examples of popular systems that are successfully used in Ukraine:

• KOTYKO: CRM service for beauty salons and private masters, has wide possibilities in terms of routine processes automation;
• Bookon CRM: product by Binotel, focused on organizing the process of appointing and notifying clients;
• CleverBox CRM: system for work automation of medical institutions and beauty salons;
• Appointer CRM: convenient service for monitoring the client base activity.

These programs are universal and have proven well in practice. They allow to automate most of the working moments that beauty salon owners face. The price of CRM implementation depends on the work amount and is calculated individually. 

However, quite often there is a need for a highly specialized set of tools – in such cases, there is a need to pay attention to individual CRMs.

For provisions high-quality service, beauty salons should respond to the “moods” of clients. This is manifested in personalized offers and clear scheduling of appointments. It is quite difficult to do this manually if the flow of client exceeds several dozen per day.

CRM for a beauty salon allows you to flexibly operate with a large flow of data, without direct human intervention. Let’s take the popular notification function as an example. The CRM system for the beauty industry automatically analyzes the list of clients appointed for the nearest time. Depending on the settings, CRM can notify a person, reminding of his/her visit to the beauty salon. At the same time, the staff does not even need to keep track of the appointment – the program itself will remind the master on the time and type of service.

The CRM system is also beneficial in terms of communication between staff. Important points, organizational issues will be under the software control. In this way the probability of work mistakes reduces.

Personal CRM for beauty salons is gaining popularity in Ukraine. This is a powerful tool customized specifically for the needs of the company. There are no universal solutions – each function meets the needs of a company.

To order a CRM system is possible in Skylex company. We specialize in personalized business solutions for any business lines. Our systems – are examples of a professional approach to a customer needs.