CRM systems rating: The best international and Ukrainian CRMs

Experts are often asked which CRM system is the best. Given the relevance of the question, we have selected several popular products for automating customer relations that can be used in Ukraine. Our own rating of CRM systems covered 11 business solutions. We tried to be as objective as possible, so we identified both advantages and disadvantages. As it turned out, Ukrainian CRM systems are equally good as foreign ones.

A Ukrainian CRM that comes out of the box. It can be stored on the client's server or in the cloud. A pretty good CRM system according to most reviewers.

• Stability, ease of customization, and good customer support.
• The free version has no time limits and is freely available on the official website.
• It is convenient - it allows you to customize the system to your needs, the main page - a dashboard - provides brief information from all sections. It has a well-thought-out design.
• During the first authorization, the developers offer a detailed tour of the system's capabilities.
• It allows you to instantly respond to all events - notifications come in real time, so the possibility of missing something is excluded.
• The functionality provides the ability to get help from anywhere in the system.
• All tasks can be added to the schedule and monitored for completion. The system creates reminders by itself.
• Communication with other users and clients without leaving the system.
• Tasks are linked to specific projects, which eliminates errors.
• Filters for searching, tracking the status of tasks, and monitoring their execution.
• An extensive library in the Knowledge Base with detailed instructions to facilitate the use of the CRM.
• A testing system is in place to receive feedback from employees and customers.
• Integration with any services - 35 free applications for integration, for example, with banks, delivery companies, and mailing services, such as Sand Pulse chatbots and email newsletters. There are IP telephony modules.
• You can use them with IOS and Android.
• All the modules that are necessary to establish sales, including electronic document management, accounting and analytics, and the ability to export data.
• Ensures the protection of all data, control - by the authorized IP.

There are none.

The cost of the on-premise version of the CRM system for sales is 30 000 UAH, for projects - 24 000 UAH. For an unlimited number of users - about 70 000 UAH.

Prices depend on the number of users.

The cost of the cloud version is 1500 UAH/month.

According to our estimates, this is the best Ukrainian CRM for medium and large businesses.

According to experts, this is the best customer service automation system for IM, sales of goods through landing pages.

• A high-quality Ukrainian CRM, a budget option for small and medium-sized businesses, as well as for online stores in the field of commodity business.
• Intuitive interface.
• Rich functionality, with analytics included.
• Quite cheap compared to other business solutions.
• Fast and high-quality technical support that helps to integrate with new sources.
• No need to pay for the connection of each new module.
• Allows you to create declarations for Nova Poshta.
• The entire customer base is saved.

• There are no integrations with email marketing services.
• No project templates, sales funnel, invoicing, or billing.

There are several packages for different numbers of users.

For beginners in business, it costs $9 per month, for corporations - $150.

There are promotional offers that allow users to save money.
 

It is an open source platform designed for companies of all sizes and industries in e-commerce (IM), service businesses such as real estate agencies, logistics companies, healthcare, and banks. It is one of the top CRM systems due to its wide range of features.

• It can be installed on the client's server or in the cloud.
• It does not limit the possibility of customization to the needs of a particular business,
• There are a large number of ready-made modules and solutions for businesses in 20 niches.
• Provides a full cycle of communication with business customers.
• Allows not only IT specialists but also employees of business units to develop applications without coding.
• According to a report by Forrester Research, this system has become one of the world's top 9 low-code platforms.

It does not support email campaigns.

We have also read the reviews and should note that they note the low speed of work, unqualified technical support, and high price.

There is a free 14-day version.

There is no fully free version.

It is delivered on a subscription basis.

There are several tariff plans - the cheapest one costs 610 UAH per month, and the number of users is unlimited.

The minimum starter package costs $2,000.

When hosting on-site, you need to purchase an additional license worth $600 per month with no limit on the number of requests. To receive automatic database downloads, system backups with daily updates, you need to pay $240 for setting up the service and $720 for using it.
 

Huge Profit is one of the most popular CRM systems in Ukraine that allows you to fully automate the management of the commodity business on WooCommerce, OpenCart, Goodtop, and two marketplaces - Prom, Rozetka - from purchasing goods to receiving them by customers. It is customized to manage financial processes. The trial version is designed for a month of use.

• It is possible to keep track of goods - deliveries, purchases, balances, printing price tags, accounting for profits.
• It helps to control and increase all sales, track the most profitable channels.
• Keep records of finances, implement multicurrency, accounts in different currencies, maintain accounting of income and expenses, display them visually.
• The ability to manage customer relations, track regular customers, remind them of important dates (their birthdays), create and monitor the implementation of loyalty programs for them.
• It is useful for financial and tax reporting, thanks to integration with the cash register, automatically generates fiscal checks.
• Integrates with Nova Poshta, managers can create and track invoices from the system itself.

Integration with only 1 messenger - Telegram. Not suitable for businesses that work with foreign clients.

Low cost from 99 UAH/month - for business beginners with up to 100 sales per month.

The most expensive tariff is 999 UAH/month.

Developers offer bonuses.

Ukrainian CRM is convenient even for novice entrepreneurs who work with such software for the first time. It allows you to implement full automation to increase sales.

• It has a wide range of functions, integrations with services and trading platforms. Designed for trading goods and services.
• It allows you to keep track of customers, work with leads, transactions, goods accounting, place orders in 1 click, generate invoices, and print financial documents.

• There are no document templates.
• There is no integration with Instagram.
• It does not allow you to sell on foreign marketplaces, as the modules are customized for Ukraine.
• It takes a long time to wait for a response from technical support.
• Large companies should look for another product.

Affordability. Free for the 1st user, 250 UAH per month (for each) for the next, so it may be too expensive for teams - the tariff includes the cost of the basic and a fixed fee for each user.

However, the price includes system updates.

CleverBOX:CRM is a cloud service by Ukrainian developers with a monthly fee, the best specialized CRM system for managing beauty institutions - beauty salons, hairdressing salons, cosmetology clinics, and healthcare institutions - medical centers.

• There are more than 100 modules that allow you to effectively manage your business. You can maintain a customer database, electronic medical records, set up automated communication - accept applications, make appointments for procedures, keep a log of visits, send reminders via email, Viber and Telegram messengers, Instagram, make phone calls (integration with IT telephony is available), and join a loyalty program.
• Set tasks for employees, monitor task fulfillment, warehouse accounting, payment control, financial accounting, payroll for managers.

There is no free version.

Depends on the number of users working with the CRM during 1 shift (1 day).

There are several tariff plans with the same functionality.

The cost ranges from $36 per month for 3 users to 71 (under the promotion, the full cost is $89 per month). A test drive for 7 days is provided for free.

KeyCRM is a flexible Ukrainian cloud-based CRM system for commodity business, IM, marketplaces, sales via Instagram and Telegram and Viber messengers.

• It can be quickly installed without IT specialists. The ability to integrate different modules independently in a few minutes.
• Designed for free connection of any number of users.
• Access and use from any device.
• There are modules for trading on Prom.ua, Rozetka, and global e-commerce platforms such as eBay, Etsy, Amazon, Shopify, Woocommerce, PrestaShop, Magento, which allow you to pull up all requests and orders in 1 window.
• Connect with Instagram, where even comments can be pulled up, as well as Viber and Telegram messengers, IP telephony, and email clients.
• Product modules. Management of goods and warehouse.
• Integrated with domestic and international delivery services, Checkbox allows you to carry out fiscalization and print receipts.
• It can be customized for a specific business, provides different levels of access for users, and allows you to customize funnels.
• Fast work of technical support.
• Constant regular updates of the system.

• Does not support email campaigns.
• The need to create separate product cards for each characteristic.
• Lack of export of product balances.
• It is impossible to send notifications to those responsible for the execution of tasks.
• There are no accounting options with wholesale counterparties.

Tariffs start from $19. New users are offered a free trial period of the CRM system for up to 1 month.

SalesDrive is a Ukrainian CRM system developed in 2012 for online stores. It is suitable for online schools, marketing agencies, call centers, and the legal sector.

• It is possible to integrate with various CMS, marketplaces, delivery services, SMS services, Viber, Telegram, Instagram Direct, Facebook Messenger, and email.
• Setting up auto-sending of messages and templates.
• The ability to make calls via IP telephony, accept online payments, keep fiscal records, documentation, issue checks, and control the availability of goods.
• Allows you to import/export goods

There is no free plan.

Depending on the number of users, for 1-2 users the monthly fee is 579 UAH. If you pay for a year, the cost for 50 people for 1 month is 4320 UAH.

CRM from developers from the USA. It allows you to automate marketing and sales processes.

• It can be used on Android and Apple by installing the mobile app.
• There is integration with 11 services, including 2 email services, 3 CMSs, Facebook, an analytics service, contextual advertising settings, and GetResponse for creating auto sales funnels. The choice is not very wide, but the ability to integrate with Zapier allows you to connect Zoho with other 300 services, but it will require additional costs.
• One of the advantages is the low price.
• Gamification is set up for managers to compete to increase productivity.

• Currently, the interface supports only 2 languages - Russian and English.
• The support service communicates only in English.
• It is not open source.
• The setup process takes too much time.
• Does not allow managing orders. Users note the complexity of the setup process, the inconvenient interface, and the need to pay extra for data export.

The trial version is free of charge. Afterwards, the monthly fee is $18.

Free tariff for 3 small businesses - 3 users and 4 paid tariffs.

Standard - up to 100 thousand records.

Professional - no restrictions on the number of requests.

Enterprise - with built-in AI.

Ukrainian CRM system for managing business processes. Suitable for marketplaces, IM, and sales through social networks.

• It allows you to maintain a customer base, control communication with customers, keep track of the invoice status, expenses and profits, and keep records of goods, including those in the warehouse. The whole history of the client.
• Requests are received in CRM automatically. Orders are visible in 1 window.
• Easy integration with messengers, mailing services to implement a marketing strategy.
• It is possible to integrate with delivery services.
• Turnover control, integration with warehouse programs.

The "Maximum" tariff provides access for only 15 people and service for 10 stores.

Low for beginners, but the functionality is limited.

The cost depends on the number of people registered with the company. There are several tariffs, starting from 350 UAH/month, and for the possibility of  implementing taxation, you need to choose a tariff from 630 UAH/month.

OneBox OS is a low-code system for business. Cloud and boxed versions (the latter is obtained according to the On-Premise model - in the form of a 1-year purchase and the extension of activation keys, and the OS is received on the company's servers). The on-premise version is installed only on the client's server, and the developers are not responsible for the security and safety of data, so you will have to make backups yourself.

• Business process setup and management.
• According to the developers, it increases the conversion of applications by 40%.
• Allows you to process leads, manage customers, purchase and account for goods, conduct sales, receive payments, and control profits.
• It has its own Workflows application.
• Integration with more than 300 services - for logistics, marketing campaigns (mailings), marketplaces, websites, social networks, messengers, Checkbox.
• Manage the database of contacts.
• Displaying data from various applications on dashboards.
• Warehouse and financial accounting.
• Electronic documentation, issuance of checks.
• Easy to customize.
• Control of work and payroll for managers.
• It can be assembled and customized according to your needs.
• Separate applications - parts of the system can be downloaded to smartphones, and managers can work remotely from their phones with different access rights.

• If customers want to switch to a lower tariff (cheaper), no recalculation will be made, and all days that were previously paid will be reset to zero.
• Various applications are not owned by OneBox, but by third-party developers.
• When installing them on your server, you still have to pay for the cloud version.

The minimum package tariff is ordered for 3 months.

The cheapest plan provides access to 3 users, the most expensive - 500+.

The cost starts from $87.00/month excluding VAT, up to 9000 and more for the 500+ tariff.

For large companies and unique businesses, CRM development is worth considering. Creating your own CRM may turn out to be the best and cheapest solution in the long run.

• the size of the business;
• the budget you can allocate;
• industry
• functionality;
• tools you already use.

• collecting customer data;
• means of communication - calls, correspondence;
• invoicing, issuing checks, and accounting for goods.

Nowadays, Ukraine has a sufficient number of software solutions that you can use for your business. Pay attention to our ranking of the best Ukrainian CRM systems - perhaps one of them will help you to reach a new level. Among the solutions we have reviewed, we recommend Perfectum, KeepinCRM, SalesDrive, and Asteril, or developing your own CRM system.

The trend toward greater implementation of CRM is growing globally, and the CRM market is growing by 12% annually. Ukrainian businesses have also gradually come to understand the need to implement such software, as the one who does it faster will have a competitive advantage. Analysis of statistics shows that the number of users doubled between 2018 and 2020, which is explained by the growth of businesses.

There is a growing need to monitor the work of managers, and it is inconvenient to do so only by counting paid orders. Built-in and integrated analytics systems help to find out who is working more efficiently, to build a new strategy, or to adjust it. CRM prevents the loss of the customer base, which used to happen when an employee leaves.

It helps to establish communication and personalize customer service, which inspires trust. The software product allows you to quickly respond to a request and provide all the information without making a person wait, which contributes to the growth of paid orders and increased profits.

Modern tax requirements also create a need for the formation and storage of all documents, which the software provides.

Unfortunately, it's impossible to find a CRM that is a ready-made solution for every business. Entrepreneurs are forced to test several (or even more) software, spend time and effort, and money on CRM fees to choose the best option, with no guarantee of success. 

At first, people spend money on buying software, then on paying for the services of an integrator... Even the best specialist has to spend time figuring out how to customize the software for their business. Entrepreneurs can shorten this path and save money by ordering a customized CRM, and it can be more cost-effective than trying to customize one of the popular ones.