ERP/CRM help for business

Expansion of the customer base, employees, and the growth of internal processes are the consequences of normal business evolution. However, there comes a time when it is difficult to manage all areas equally well. Timely applied tools will help automate work processes. These are ERP and CRM systems.

How do CRM and ERP systems help businesses?

The integration of such complexes is considered a necessary criterion for the company's further development. A business that stands still cannot compete with similar ones. The current pace of development in various areas requires owners to take serious measures, and CRM and ERP are key elements.

If previously workflows involved manual process management, today it is extremely inefficient. ERP for business, as well as CRM, are complex systems designed to transfer the routine work of employees to software. This reduces the number of potential errors and saves time per customer.

CRM for business

You need to understand that developing a CRM or using existing technology to optimize the processes of interaction between a company and its customer base is the main tool of the sales department. CRM for business performs several important tasks:

• customer support from the moment of application to purchase;
• automation of many processes previously performed by people;
• monitoring of audience activity indicators;
• storage, analytics and work with customer data of various levels: from automatic alerts to preference analysis.

CRM for business is a complete database for each customer. Without it, each company would spend a lot of time on a dialog with the buyer: clarifying details, the type of product, customer details, and so on. CRM "remembers" this information, which means that the checkout process takes much less time.

ERP for business

Just like the previous software, ERP development speeds up the management of company processes and distributes them among staff. Its functions include:

• monitoring of resources, production and sales;
• personnel management;
• control of business financial flows;
• warehouse accounting.

Analytics are presented in the form of visual dashboards. Management does not need to analyze tables and graphs manually. The ERP system for business will conduct analytics on its own and provide visual results. With such software, it is convenient to ensure the work of different departments of the company as a whole.

ERP for business gives a complete picture of the company's capabilities. For example, when ordering, the complex will automatically analyze the availability of goods in the warehouse, the current cost, and create a preliminary package of documents for shipment. This used to be done by employees. ERP will complete the task offline, in the shortest possible time.

Data storage and business analytics with CRM and ERP

The main advantage of ERP and CRM in terms of working with data is its chronological nature. The systems automatically structure the data so that employees can see it from the moment of the first contact with the client to the current status.

You can order the development of these systems from Skylex. Our web studio is focused on these products and has experience in developing them for various customer requests.

A CRM system for business ensures effective work with each customer. The employee immediately sees the entire history of the client: purchases, transactions, orders, and requests to the technical service. CRM for business combines all communication channels (phone, website, social networks) in one place, creating a single information structure.

Integration of ERP into business will allow you to structure all company data, from the availability of goods in the warehouse to documentation. This provides a single information system for all departments of the company with the ability to make operational decisions quickly. The speed in business means a lot.

Choosing ERP/CRM for business

We've already explained the differences between ERP and CRM, but let's identify two key criteria:

CRM is needed when a business is focused on sales;

ERP is more extensive, the system is suitable if you need to establish processes in all departments, not just sales.

To put it simply, ERP for business is justified when the company's priority is given to production and warehouse processes. However, these products should not be unequivocally separated. There are large software packages that combine ERP and CRM for business in one package. Such solutions are suitable for large companies with a complex management structure.