Does manufacturing need optimization? CRM – is the answer to most questions. In the article, we will consider the main advantages of using the system, examples of typical software and personalized solutions.

Modern manufacturing differs from its predecessors. In addition to creating a product, the owner must implement a whole list of items on which the enterprise profitability depends – logistics, contact with the audience for product realization, resource management, and the company’s budget. As a rule, separate staffs are allocated for these functions. However, in today’s realities, it will be much more effective to integrate a CRM system into manufacture.

These software complexes – are an effective tool for setting up workflows. CRM should not be viewed as a product of business trends or a desire to fully digitalize the company in line with competitors. The main purpose of the system – is to optimize work, reduce expenses, and expand realization markets for finished goods.

CRM for manufacture is necessary for the following tasks:

• creation of a single register of all participants in manufacturing and realization;
• formation of a closed cycle that includes all stages: from creating to saling of goods;
• setting tasks for staff, implementing a clear algorithm of actions for each manufacturing member;
• planning, reminding, notification of important events;
• communication with the end user – this is where CRM unlocks its full potential;
• increasing the flexibility of the enterprise, its ability to respond quickly to any changes.

CRM for manufacture solves many problems at the same time. Digital models allow the owner to integrate new tools, build new manufacture and sales models. The administration receives CRM systems for small businesses as a tool for monitoring and analyzing the entire work cycle. This approach to management demonstrates high rates of optimization and expenses reduction.

CRM systems for management have a number of important advantages. Among them are:

• automation of sales processes of finished products;
• establishing new channels of communication with the target audience;
• structuring of warehouse, stocks and finished goods;
• management of client base;
• management of contacts of suppliers and partners;
• full cycle of automation of the marketing department of manufacturing;
• analysis of the needs of your client base, displaying information in an easy to understand form.

CRM is focused on tracking sales. If their volumes differ from the forecasted ones, the leadership will be able to adjust manufacturing in the right way. An additional advantage – is the ability to create a detailed sales pipeline. Properly customized, it will provide the company with extensive analytical capabilities.

CRM for production can increase client conversion several times. Its integration into business is guaranteed to bring an increase in realization, and thus in income.

A list of commonly used management systems in manufacturing:

• Key CRM: Ukrainian product, different in universal characteristics and wide functionality;
• Firmao: CRM complex designed for use in manufacturing and in B2B segment;
• RemOnline: cloud-based system for automation, accounting, and workflow optimization; 
• Keeping CRM: good tool for working in warehouses and optimizing financial tasks.

A client needs to pay attention to his/her own needs – the price and functionality of the product depends on this. For example, the implementation of CRM systems within small enterprises does not require large software complexes. Most of their functions are simply not needed by the company at this stage of its development.

There are situations when a company needs special software solutions. Out of the box versions of software are not able to meet the needs of manufacturing or their functionality is trivialized for other processes. In such cases, personal CRM development will help.

By choosing this option, the customer solves a number of issues at once:

• customer decides which CRM tools he/she needs;
• system is customized for the client’s manufacturing;
• high level of data security;
• interface is developed taking into account the characteristics of specific clients – your staff;
• specific business tasks are being realized, without universality. 

We are confident that personal CRM systems for manufacturing are more efficient, powerful and easy to integrate.